Cultural Revolution Hand phone

(Vibiznews - Leadership & Corp. Culture) - Changing culture is a difficult thing to do especially for a corporation. But HP is slowly trying to change the culture to be customer-centric innovative.

Culture in HP over the years have chaos. Formerly, HP Way is known as a model of innovation in Silicon Valley. The executive joined the lower-level employees to discover the latest ideas oide. For several decades, this approach gave birth to a variety of products but the high cost impact. Then Carly Fiorina served as chief executive in 1999 and tried to menghikangkan culture. Srateginya that focuses on marketing, it managed to boost sales but it is torturing people. Furthermore, Mark V. Hurd, who succeeded him in 2005, trying to restore the old tradition and strengthen 60.000 engineer in the company.

But of course return the HP Way is not as easy as turning the palm of the hand and takes time. Previous strategy, the HP engineers to create technologies and products and hope customers will buy it. However, for five years, companies such as Dell, Cisco and Yahoo has moved the focus from creating great technology to create products that customers want.

HP tried to create a more friendly PCs, not only fast and strong. Like their slogan "The computer is personal again". Not only creates a fast printer, for example, but also provide significant experience in printing. But the focus of technology transfer to the customer is of course a difficult thing which consists of 156.000 firm engineer who believes that he was right.

For example Voodoo PC founded by Rahul Sood, who after pengakuisisiannya by HP served as chief technology officer of the gaming business unit of HP. Just as in Voodoo, he tried to bring customer-centric DNA to 600 engineers and researchers who do research for the company. So they try to find out the customer wants and then create a specific product.

So how do I change HP's Voodoo? Before the acquisition, HP Blackbird 002 PC originally designed by others, but then after a deal HP HP with Voodoo, HP designed it back to the Voodoo. This product has a touch of Voodoo in the form of black metal panel with elegant design and the liquid cooling system. This product is very user friendly so that users can perform customization without using a specific device. In addition, it only takes 10 seconds to replace the hard drive on the Blackbird, while the other PC can mungkn to 30 minutes. Although this is a premium for PC gamers, but it sold was purchased by film editors, animators, plastic surgeons and others. PC is very strong and quick and has five hard drives to accommodate the number of graphs